No social media platform has seen a bigger rise than TikTok. As of February 2024, the platform has seen more than 1.1 billion downloads.
The huge numbers the platform is pulling make it an excellent marketing channel. As to how effective it is, we’ll that’s something we’ll be discussing in this article.
1. It Effectively Builds Communities
One benefit to TikTok is that people can duet each other. This is quite possibly the most important factor that helps users build whole communities.
We know that much of the viral content on TikTok has to do with trends. When a new trend hits, everyone is doing it. And whenever someone has a viral video, other community members will find creative ways to copy or mimic it for their own success.
The duet feature is quite possibly the best way to do this. Since anyone can duet your viral video, people go to extreme lengths to find the next trend. And the only way to do that is by having a strong community.
2. The Focus On (Anti)Marketing
Every social media platform markets content in its own way. Twitter does it through conversation, Instagram through influence, and Facebook through a well though-out system that is considered by many as the best in the world.
But in the case of TikTok, all three social media platforms can block ads by simply using an ad-blocker extension. Since we know that the main demographic on TikTok is Gen-Z’s, we also know that they don’t respond very well to ads.
So an ad-blocker system is present on every smartphone and every desktop PC, tablet, etc. So how do people market on the platform? Since traditional strategies are obsolete, Gen-Z’s market on TikTok through less invasive ways.
Again, we’re going back to the fact that to be famous on the platform, you have to have a community behind you. The bigger and active that community, the easier it is to market on the platform. Gen-Zs are quite savvy when it comes to marketing on TikTok.
But it’s all about creating smart content. So if brands want to start advertising on the platform, they have to get creative. Brand and corporate ads, simply said, won’t cut it on TikTok.
3. Making Content By Users For Users
The heart and soul of the platform are the millions of users. And when it comes to marketing something on TikTok, it’s all about having a dedicated community.
Since users make their own content on TikTok, it makes the platform highly authentic. Corporate videos are all too common on other social media platforms, and users have started to distrust corporations more and more.
Authenticity, on the other hand, is highly valuable nowadays. TikTok users have that over every other social platform. The ability to create something without needing a big corporate budget ensures trust.
And that’s a huge reason why the platform is such an effective marketing tool. Thanks to each user’s unique contribution to the platform, it grows bigger by the day. But that doesn’t mean your videos will go viral.
Considering this is essential for growth, everyone should have a backup plan in case they don’t reach the necessary numbers. One way to do that is by buying auto likes and views. And you can do that by visiting tikfuel.com.
4. Perfect Tool For Nano Influencing
Influencer marketing was huge in 2024. But many say that this is the year where the smaller guys get their chance. Nano influencing is done through smaller social profiles.
They don’t boast the same reach as big influencer names like Kim Kardashian, but they create a sense of community. Since TikTok is all about the community, it makes nano influencing a big trend.
The platform is probably the single biggest reason behind the popularity of nano influencing as a means of social media advertising. The more users create viral videos on TikTok, the bigger the chance for you to hire them and promote your products.
5. Video Content is King
There are many types of content to advertise products and services. Out of all that exist, video content reigns supreme. Videos are fun to watch and don’t require the user to read. While some do prefer reading as a means to get their daily entertainment, the vast majority of users prefer video content.
The only way to market yourself on TikTok is through video content. Only videos can be posted on the platform and that’s what makes it so great.
Another notable platform for video content is Instagram. But both platforms come nowhere near when it comes to video content. Since TikTok allows you to create very short videos, it means you can get your product out there in a very short amount of time.
It’s amazing when you think about it. A 15-second video can promote a product that would otherwise take thousands of dollars spent in corporate advertising.
6. The Chance To Become Viral
Everyone uses TikTok. While other social media platforms like Facebook, Twitter, and Instagram are also huge, it’s taken years for all three platforms to reach those numbers.
TikTok, on the other hand, was founded in 2016. In only 5 years, the platform has amassed 1.1 billion active members across the globe. The keyword here is “active” members. These people regularly use the platform and make videos that go viral.
If you manage to do that, there is no telling what the level of success is going to be. Simply said, the platform is the perfect marketing tool for individuals and brands looking to enter a niche market full of Millennials and Gen-Z’s.
Conclusion
A lot can be said about social media marketing. A lot can also be said about the many platforms that exist. But there is one fastest-growing platform of them all – TikTok. A lot can be said about this platform. And what everyone says is that it is the most effective social media channel to advertise your products and services. So what are you waiting for? Download the app and start dueting people and making videos.
