Social media marketing strategy has become an essential one. Yes, there are numerous other advertising methods that you should use, but it all has to begin with these platforms. Put in layman’s terms, you can print all the ads you want, put on billboards, and create TV and radio ads, but if you don’t offer your followers and clients a high-quality content of social media, it can all easily be for nothing.
Surely you are familiar with content writing and too many people, it seems quite simple, one just has to be creative and write something appealing to the audience. However, much more work goes into it reports 123helpme com. Have you ever heard about content curation?
Basically, it a step one has to make before writing an article. They have to collect the information, analyze it, and then categorize it in a completely new way to make it appealing to the readers. There is so much that goes into the whole process of curating content, so in order to learn about its benefits, you should read more about it on kontentino.com.
In this article, we are going to focus on some tips that you should thoroughly investigate because these will help you greatly to curate the best content for your new social media page.
1. Know your audience
This is the first step, and for that matter, the most important one. There is absolutely no way that you can create appealing content to attract more clients if you do not know what they want to read and learn. It is as simple as that.
If you are starting a page to promote your company, then think about your target audience. Who are they? How old are they? Do you want to focus on teens, millennials, or an older generation? Simply put, think about the people who are most interested in the merchandise or services that you offer and then try to figure out what they want to read, that is, what will interest them the most.
2. Do the research
Now that you have a general idea of what topics you want to explore, it is time to do online research. One of the greatest benefits of the Internet is that it is basically an enormous library, where one can find whatever they need, so begin your investigation.
You can start by exploring social media platforms and other popular websites because, after all, that is what some major corporations do. Naturally, you cannot copy their content, but the goal of this is to get inspired. Think of yourself as an investigator, due to the fact that there is a large pool of information that you will find useful.
One piece of advice, when it comes to choosing the websites that will be your source, you should avoid the mainstream ones. Yes, you can go over them to see how content curating and writing is done, but when it comes to gathering information, you should try to focus on those that don’t pop up on the first page of results on the search engine.
3. Share important things
When you begin this process of exploring the sources, it is really easy to get overwhelmed. Why? Well, simply because there are so many articles and information that you will find, and at a certain point, it will seem too much.
Here, the trick is to organize everything that you have gathered. You can start by categorizing the information according to its importance. Start with those that you must include in your content, and think about those that are interesting, but not so crucial for your work. Some of it might be quite appealing, but if it isn’t in correlation with the topic you are covering, you should skip it.
Remember that the key to high-quality content writing is to include a topic that is currently popular, and also to find a way to connect it to your business.
4. Personalize it
Which brings us to our next tip – include your own thoughts and attitude. It really isn’t necessary to re-write an article that is already available to people because, well, they can read it somewhere else, so they won’t be attracted to your page.
Due to this reason, and more importantly, to ensure that followers will return to your page, you have to add a bit of a personal touch to the content. Depending on the topic you are writing about, you have multiple options. Why not use a quote and elaborate on it by adding your perspective on the issue? You can also ask some additional questions that you have, but which weren’t included in the original piece. This is a great method because you are providing the people with the opportunity to further discuss a certain subject.
Take a few key points from the piece and write your own article around them. Once again, you have to carefully choose these so that you can rest assured that they are the right ones for your work.
5. Make a schedule
The last tip that we have for you is to create a time-table and to stick to it. This is not only beneficial for you since it will enable you to organize your work and have enough time to focus on content curation, but it is also an important aspect of the marketing strategy.
Taking into consideration that there are multiple factors you have to consider, this can seem a bit tricky. Why? Well, once more, you have to think about the audience. As you know, teens and millennials tend to check their social media feed every once in a while, so the chances of them missing your post are quite slim. On the other hand, people who work from 9 to 5 usually visit the feed in the late afternoon or evening, when they get back home from work.
This isn’t very significant for some pages that have already established a community and have people eagerly waiting for the new content. Nevertheless, if you are just starting your page and want to reach as many people as possible, then this is definitely something that you have to plan carefully.