6 Tips on How To Repurpose Customer Testimonials In Your Video Marketing


We must never underestimate the importance of social proof. Businesses can boast about themselves, share stories, and even present case studies as evidence. The most convincing and powerful marketing messages are, however, those offered by our own happy customers. So you can officially repurpose those customer testimonials and shine some light on that consumer-happy insight!

Future clients can see that your business is reputable and trustworthy by looking at reviews. Additionally, it shows that you go the extra mile to deliver excellent products or services. Luckily, you can repurpose them. This means that they don’t simply sit on your website. This is why you need to start editing videos with’s online video editor.

1. Time is Money


It takes a long time and a lot of effort to create social media videos. There are a lot of resources that go into, prep, production, and distribution.

All your efforts have resulted in a temporary outcome once your efforts are put out there, whether they take or don’t. That can be a frustrating experience.

It is possible to avoid frustration. Just repurpose your video. By this, we mean converting the content into different formats. In this post, we’re going to cover how you can do so with your customer testimonials.

Also, by being clever with the ilmign process, you can save a significant amount of money in the production department. Since testimonials videos are so low-costly to produce, it makes the overall profit earned that much more relevant.

Armed with an online video editor and some kind words from some happy customers, you can officially gain new clients and exposure by using video. Check out these creative ways to repurpose your testimonials to attract more clients and exposure.

2. Create Video Ads with an Online Video Editor by Repurposing Customer Testimonials


Videos that capture customer reviews perform particularly well when used in retargeting campaigns.

However, you may need to make some minor adjustments to the videos before posting them as ads.

  • At the beginning of the video, the customer should talk about your product
  • The video should include text that explains what the viewer is watching, for example, “product testimonials” or “real customer reviews”
  • Verify that the video recording has the customer’s permission to be used for this purpose.

3. Using Video Testimonials in New Ways


Is it possible to provide your customer with a video testimonial that goes above and beyond what they have provided to you?

You should include the video on your web page as many times as you need in the same way that you did with your written reviews.

Finding clever ways to repurpose content is always a clever idea. So why not do that with your testimonial videos?

4. Make Video Teasers


You can share video content on social media with a review video, which is one of the best things about them. A video’s length is an important factor to think about. My first impression would be wow if the clip was ten minutes long!

There’s no doubt that your clients love you. But will that be engaging for social media? Also, some platforms such as Instagram only allow 60-second videos. So you may not be able to upload the full video.

It would be helpful to cut down that video and pick out the most compelling parts. We highly suggest sharing these short videos across your social platforms. So a potential client might notice them and think, “Hey! Looks like a company I would like to deal with.”

5. Sharing Client Testimonials on YouTube


Adding a video testimonial to your YouTube channel would be another great option.

Perhaps you could even create a playlist of client reviews, similar to Instagram’s highlights! Potential customers can see what your happy clients think of you. And then you can send them over there with a click-through link.

Also, make sure to create a video that fits Youtube’s standards. Ti your video be picked up by their algorithm, it needs to be taylor made to Youtube’s audience.

Creating a video in a bubble won’t reach your desired audience. Also, make sure to create an editing strategy that showcases true emotions. In a testimonial video, capturing the true feelings of your clients is the main point of the video.

At the end of the day, a testimonial video is nothing more than a recommendation made by strangers. They are customers that not only enjoy a service or product they consumed but are also willing to put their satisfaction into words in a form of a recommendation.

6. Pro-Style Testimonial Videos with an Online Video Editor


It is much more effective to repurpose your video content rather than create new ones, right? So what stops us from doing this more often? It’s much easier than you think to convert video content to use across multiple platforms.

By repurposing video content, you also save time not having to shoot new videos for every social media platform since you don’t have to create as many new videos.

An online video editor is an answer you’re looking for if you wish to save time and money while making your video look professionally edited.

We can help you repurpose your video content across many channels on an ongoing basis, whether you are running a video marketing campaign or just looking to diversify your content. This tool is one of the most effective ways to make your content go the extra mile.

Final Word

In order to help customers make good decisions, we need to provide good recommendations. Since you worked so hard and made such a great effort to get client reviews, you should make sure you take full advantage of them.

Marketers often overlook the untapped potential of preexisting content while creating and uploading new content.

So make sure to go the extra mile when creating a testimonial video. Make sure to capture genuine feelings from passionate clients. It’s important to showcase how approachable and human your brand is. As such, there’s no better way than capturing customer’s real feelings.

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