Every business owner wants their company to blossom and to have a lot of customers. If you don’t focus on marketing, people will not be able to learn about your brand and visit your store. To make sure you sell a lot of items, you need to create your own website as soon as you open your company.
Building your first business website sounds too challenging for most people, and they usually choose to hire someone to do everything for them. However, if you check out our useful tips, you will understand that you won’t need much help. There are so many things you can do on your own, and if you invest your time in this part, you will save money, attract customers, and take your company one step further.
1. What do you want to achieve?
The first thing you need to think about is what your main goal is. Why are you building this website? Is it to get people to sign up for your newsletters, is it so sell products or do you want to earn some money with ads from other companies?
Depending on your answer, build the website in that way. If you want to sell your products, then you need to attract as many people as possible. Make sure to create content so that readers can be interested in using the things you are selling.
When you have a clear purpose, it is going to be easier for you to build the site around that. If you start building it without a goal in your mind, you will spend a lot of time, creating things, and later on, changing them to fit the purpose.
2. Create some great content
To attract more customers, you should create your own content. Make sure you do this when you start your website so you can set up a tone that content creators can follow later on.
You are the person who knows your products the best, and you know how your customers can benefit from them. Make sure the articles you create are not just promotional, but also write some tips and tricks in the niche your items are.
For example, if you are selling makeup, then focus on beauty videos, tips and tricks, common mistakes, and incorporate your products in the content without making it stand out.
When you hire other people to write the articles or posts for you, they will have some guidelines on what the tone should be and what you’re looking for. Lead by example.
3. Use CTAs
Calls to action or CTAs are a great way to get people to click on the link, buy the product, or do anything you want them to do. You should utilize them, without spamming.
Think about what your goal is and based on that, put a call to action. For example, you can use things like click here, sign up, learn more, follow the link, or anything else that can come in your mind.
Depending on the type of website you have, you can use all of them or just a few ones. When creating your content, try to subtly use them without sounding demanding. Combine them with something else that will be informative, and keep the promotional part subtle.
You can also ask questions and have people comment on your post directly or on social media. Keep the questions at the and of the article and never put more than two of them. When people answer, you are going to get free marketing, as the algorithms push posts with the most comments and shares on the top of the news feed of others.
4. Think about the design
When building your first website, you need to think about how it is going to look. No matter how good your content or products are, if the website is slow, unresponsive or just an eyesore, people are not going to stay there long.
In case you don’t want to spend too much time creating the look, you can use templates. According to templatemonster.com, you can choose the right look on your site depending on your brand’s colors and how you want everything to look. Ask yourself if you want the products to be the first thing that people see? Do you want to feature just one product, and have the rest of them somewhere in the menu? Is your main goal the content you are creating? When you have the answer to these questions, it is going to be easy for you to pick the right design.
Depending on the budget you have, you can use the free templates, or choose the paid version of them. The premium designs have different prices, and most of them offer features that are not available with the basic ones.
5. Attract customers
If you want your business to be successful, you need to state what you can do for your customers. Most people don’t want to hear that they need to buy the products because you are supposedly the best. Users want to know how they can benefit from that, and how their lives will improve if they have the item you are offering.
Utilize your marketing skills to attract new customers and to keep the ones that already made a purchase. Always put the prices of the products, because if people have to contact you to find something out, chances are, they will walk away.
If you have the possibility to choose between renting the domain or buying it, always choose to buy it. That will save you a lot of trouble later on, and the cost of buying it is not really high. Choose a trusted hosting service, and always do a lot of research to find the one that offers the features you need.
You don’t have to buy the premium hosting plan right away, but make sure that you can upgrade your plan when your site becomes more successful. If needed, hire a designer, a content creator, and a marketing specialist. You cannot have all the needed skills and be a professional in that, so use the skills other people have to create the best possible website you can.