Digital marketing is when businesses use digital channels such as social media, SEO, email, mobile phone apps, etc. to promote their products and services.
For instance, one of the most widely available internet service providers such as Xfinity has an active online presence on Facebook, Twitter, and other social media platforms. Xfinity users stay up-to-date about any new processes with Xfinity services. These users can also post their queries and they are tended to, or simply dial the Xfinity phone number for 24/7 customer service. Opening itself up through various digital channels has made Xfinity appealing to its customers.
That’s also possible for restaurant businesses: carrying out an efficient digital marketing technique offers a strong potential. It includes running a website, carrying out email marketing, and staying active on social media platforms.
Here are some digital marketing ideas that restaurant owners can adopt to boost their restaurant business:
1. Showcase Your Website as a Brochure
If you don’t have a website for your restaurant business, then you have a lot to catch up on. Your restaurant business should have a simple yet engaging website.
Consider your website as a business card. People who are looking over your business cards are your potential customers. A good business card appeals to the person who sees it.
In the same way, people who are visiting your website could also be your potential customers which means they need to find your website appealing too. A good website is capable of turning visitors into customers. It should have a great SEO strategy to generate leads and reach a larger audience. Your website blog should have unique and high-quality content.
2. Integrate SEO (Search Engine Optimization)
Your restaurant business website has to be optimized for search engines like Google, Bing, etc. because that’s where your potential customers are looking up restaurants to eat at.
What you need to do is list the right set of keywords that are related to your restaurant’s niche and objectives. And then optimize your website content in such a way that they include the keywords. For instance, if you run a coffee shop, your related keywords can be coffee shop near me, best coffee in town, coffee shop near Michigan, etc.
You should also get your business listed on Google My Business Listing. When online users search for coffee shops, Google provides them with information about your coffee shop so that they can directly contact you.
You can even hire an SEO specialist to help your website target the right audience.
3. Social Media Marketing
You also need to have an active social media presence to carry out successful digital marketing of your restaurant business.
You can customize your content to target potential audiences so that they are attracted to your restaurant business. For instance, use proper and relatable hashtags so that users can discover your business.
You can also hop on to trends that everyone on social media is participating in and then connect your business. For instance, if you are running a donut shop, you can integrate the new Barbie trend by marketing your strawberry donuts, just because they’re pink.
Engage with your customers in polls on social media platforms by holding contests that they’d be happy to participate in.
4. Publicize Reviews and Testimonials
You also should show reviews and ratings that other users have posted about your restaurant business.
Anyone who is looking to eat somewhere always goes through reviews and testimonials before trying a particular eatery. And these reviews are all over social media.
The reviews and testimonials also leave an impact on the traffic through your restaurant website. Good reviews and higher ratings lead to increased traffic to your business website.
Also ask your customers to leave feedback via ratings, comments, tweets, etc.
5. Use Email Marketing Techniques
Email marketing is also one of the most effective techniques of digital marketing and boosting your business presence online.
The emails you send need to be creative and unique. You can send promotional discounts to your potential customers and then keep updating them about any future giveaways by sending emails. You can set up automation for sending emails, where your customers will receive emails regarding special deals being offered in your restaurant.
You can also delight previous customers by sending them a greeting mail and then providing them with regular offers and discounts.
However, do keep in mind that you shouldn’t overdo email marketing as customers can get frustrated when receiving too many spam emails.
There is a lot of competition in the restaurant. If you truly want to stand out from your competition, make sure you have an active online presence.
A good digital marketing strategy, even if it’s DIY, should help your restaurant attract customers and boost your sales in the longer run. If you haven’t already adopted a digital marketing strategy, then it’s long overdue for your restaurant business.